job specification

About Lilo Social

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle—from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

The Role

As a Digital Ad Designer at Lilo Social, you will create scroll-stopping static graphics for Meta advertising campaigns while designing high-converting landing pages that drive measurable results for DTC brands. You will collaborate closely with creative strategists and media buyers to translate performance insights into compelling visual creative that captures attention and converts browsers into buyers.

What Success Looks Like

• Consistent improvement in creative performance metrics (CTR, conversion rate, thumb-stop rate) across your client portfolio
• Fast iteration speed that enables creative variations per week with maintained quality standards
• High client satisfaction through on-brand designs that align with strategic creative direction
• Strong cross-functional collaboration that accelerates testing velocity and produces scalable winning concepts

Responsibilities

• Design high-performing static graphics for Meta ad campaigns across feed, stories, and reels formats
• Create conversion-focused landing pages that align with ad messaging and drive customer action
• Execute on creative briefs provided by strategists, translating concepts into visually compelling designs
• Iterate quickly based on performance data, A/B test results, and stakeholder feedback
• Maintain brand consistency and visual standards across multiple client accounts simultaneously
• Design mobile-first experiences optimized for Meta's platform specifications and best practices
• Organize and manage design files, asset libraries, and version control using established naming conventions
• Collaborate with media buyers to understand campaign objectives and creative testing priorities
• Stay current on Meta platform trends, ad formats, and direct response design principles
• Produce landing page designs that integrate seamlessly with existing brand systems and conversion frameworks
• Participate in creative reviews and provide design rationale grounded in performance marketing principles
• Adapt existing creative concepts into new formats, sizes, and placements efficiently

Requirements

• 3-4 years of design experience in performance marketing, advertising, or DTC ecommerce
• Expert proficiency in Figma for design collaboration and file organization
• Strong command of Adobe Creative Suite (Photoshop and Illustrator)
• Portfolio demonstrating direct response creative and performance-focused design work
• Proven experience designing ads specifically for Meta (Facebook and Instagram)
• Understanding of mobile-first design principles and responsive layout techniques
• Demonstrated ability to iterate quickly while maintaining high quality standards
• Experience designing landing pages with conversion rate optimization in mind
• Organized approach to file management with attention to naming conventions and version control
• Comfort working with performance feedback and data-driven design decisions
• Strong communication skills and ability to articulate design decisions
• Self-starter mentality with ability to manage multiple client accounts and deadlines

Nice to Have

• Motion graphics or animation skills with proficiency in After Effects or similar tools
• Experience with landing page builders (Unbounce, Instapage, Replo, Shogun)
• HTML/CSS knowledge for basic landing page customization
• Understanding of Meta Ads Manager and campaign performance metrics
• Experience working in an agency environment with multiple simultaneous client accounts
• Familiarity with Shopify and ecommerce product page design
• Knowledge of direct response copywriting principles and how they inform design hierarchy
• Experience designing for additional platforms (TikTok, Google Display, YouTube)

Compensation and Benefits

• Fully Remote : Work from anywhere with flexible hours and a distributed team culture
• Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
• Compensation: Competitive salary commensurate with experience.