job specification

We’re hiring: Social Lead / Social Media & Community Manager

Earned Media Productions (EMP) is looking for someone who can turn podcasts into growth engines — and build engaged communities around them.

This role sits at the intersection of content distribution, social strategy, and audience engagement.

• Own daily posting across TikTok, IG Reels, YouTube Shorts, X, and more

• Turn podcast episodes into high-performing short-form content

• Decide what clips get posted, when, and where

• Manage comments, DMs, and community engagement across platforms

• Help shape the voice and presence of brands online

• Analyze performance and double down on what works

• Own daily posting across all social platforms (TikTok, IG Reels, YouTube Shorts, X, etc.)
• Manage scheduling, captions, hashtags, and formatting per platform
• Ensure consistent, high-volume output of podcast clips

• Turn long-form podcast episodes into a structured content distribution plan
• Decide what clips get posted, when, and where
• Collaborate with editors to guide clip selection and packaging (hooks, titles, formats)

• Analyze performance data to identify winning formats, topics, and hooks
• Continuously iterate on posting strategy to increase:
• Views
• Engagement
• Follower growth
• A/B test captions, formats, and posting times

• Stay on top of trends, algorithm changes, and best practices across platforms
• Adapt content strategy accordingly (e.g., TikTok vs. Reels vs. Shorts nuances)

• Build and manage a content calendar + distribution system
• Track posted content and performance metrics
• Ensure no content bottlenecks between editing → posting → reporting

• Work closely with:
• Editors (to refine clips)
• Creators/clients (to align on voice and goals)
• Leadership (to align on growth strategy)

• Experience growing social accounts (especially short-form video)

• Strong understanding of TikTok / Reels / Shorts

• Someone who actually gets internet culture + audience behavior

• Ability to manage both content output + community interaction

• 2–4+ years managing social media accounts (preferably podcast or creator-led content)
• Proven experience growing accounts through short-form video
• Deep understanding of TikTok, Instagram Reels, and YouTube Shorts
• Strong instincts for what makes content go viral
• Experience managing high-volume posting (multiple posts/day)
• Fluent in English - Speaking and Writing. 

• Experience working with podcasts or long-form content
• Background in content editing or scripting
• Familiarity with tools like:
• Asana/ Slack
• Social schedulers (Later, Hootsuite, etc.)
• Analytics tools
• Experience managing multiple brands or clients

• Experience with podcasts or creator-led brands

• Background in content editing or scripting

• Experience building or managing online communities

This is a high-impact role with real ownership across content, distribution, and community.